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Thursday
Jul092009

Evian Skating Babies Good Distraction

DateThursday, July 9, 2009 at 10:10AM

http://www.youtube.com/watch?v=_PHnRIn74Ag

With the water bottle industry being scrutinized for water quality that is only on par with tap water (not just melted snow from the Appalachian mountains of fresh rain drops from Bora Bora), Evian successfully redirected attention to its bizarre (yet weirdly entertaining) Skating Baby commercial.  The commercial is being tested on YouTube before its ad campaign launch.  The buzz this video has received clearly illustrates the success of this "distraction campaign."  In one week, the roller babies have had nearly 2.7 million views on YouTube.  Kudos Evian.

AuthorAndrea Kalmanovitz | CommentPost a Comment | Reference12 References | | Print ArticlePrint Article |
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