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<!--Generated by Squarespace Site Server v5.11.5 (http://www.squarespace.com/) on Sat, 31 Jul 2010 19:09:30 GMT--><rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:rss="http://purl.org/rss/1.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:admin="http://webns.net/mvcb/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:cc="http://web.resource.org/cc/"><rss:channel rdf:about="http://www.alchemyaz.com/blog/"><rss:title>Alchemy Blog</rss:title><rss:link>http://www.alchemyaz.com/blog/</rss:link><rss:description>Alchemy Blog</rss:description><dc:language>en-US</dc:language><dc:date>2010-07-31T19:09:30Z</dc:date><admin:generatorAgent rdf:resource="http://www.squarespace.com/">Squarespace Site Server v5.11.5 (http://www.squarespace.com/)</admin:generatorAgent><rss:items><rdf:Seq><rdf:li rdf:resource="http://www.alchemyaz.com/blog/2010/4/23/classic-a-definition.html"/><rdf:li rdf:resource="http://www.alchemyaz.com/blog/2010/2/23/e-is-for-elephant.html"/><rdf:li rdf:resource="http://www.alchemyaz.com/blog/2010/2/21/vintage-audi-poster.html"/><rdf:li rdf:resource="http://www.alchemyaz.com/blog/2010/2/14/coca-cola-bottles-a-visual-history.html"/><rdf:li rdf:resource="http://www.alchemyaz.com/blog/2010/1/6/functional-and-glamorous-package-design.html"/><rdf:li rdf:resource="http://www.alchemyaz.com/blog/2010/1/4/designer-dog.html"/><rdf:li rdf:resource="http://www.alchemyaz.com/blog/2009/12/26/pantone-color-of-the-year-2010.html"/><rdf:li rdf:resource="http://www.alchemyaz.com/blog/2009/12/20/client-work-pr-boutiques-international.html"/><rdf:li rdf:resource="http://www.alchemyaz.com/blog/2009/12/11/2014-winter-olympics-logo-unveiling.html"/><rdf:li rdf:resource="http://www.alchemyaz.com/blog/2009/12/10/chocolate-fondue.html"/></rdf:Seq></rss:items></rss:channel><rss:item rdf:about="http://www.alchemyaz.com/blog/2010/4/23/classic-a-definition.html"><rss:title>Classic - A Definition</rss:title><rss:link>http://www.alchemyaz.com/blog/2010/4/23/classic-a-definition.html</rss:link><dc:creator>Diane Eichler</dc:creator><dc:date>2010-04-23T17:38:46Z</dc:date><dc:subject>Architecture Design</dc:subject><content:encoded><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://www.alchemyaz.com/storage/vintageinteriordesign?__SQUARESPACE_CACHEVERSION=1266984803467" alt="" /></span></span></p>
<p>&nbsp;<strong>clas&middot;sic&nbsp;/ˈ[klas-ik]</strong> &ndash;adjective :&nbsp;of enduring interest, quality, or style: a classic design; classic clothes.&nbsp;</p>
<p>&nbsp;</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.alchemyaz.com/blog/2010/2/23/e-is-for-elephant.html"><rss:title>E is for Elephant</rss:title><rss:link>http://www.alchemyaz.com/blog/2010/2/23/e-is-for-elephant.html</rss:link><dc:creator>Diane Eichler</dc:creator><dc:date>2010-02-24T03:40:48Z</dc:date><dc:subject>Design Dogs Typography</dc:subject><content:encoded><![CDATA[<p><span class="full-image-float-left ssNonEditable"><span><img style="width: 325px;" src="http://www.alchemyaz.com/storage/post-images/alphabeasties-5.jpg?__SQUARESPACE_CACHEVERSION=1266983913686" alt="" /></span></span><span class="full-image-block ssNonEditable"><span><img style="width: 325px;" src="http://www.alchemyaz.com/storage/post-images/alphabeasties-3.jpg?__SQUARESPACE_CACHEVERSION=1266983922890" alt="" /></span></span><br /><span class="full-image-block ssNonEditable"><br /></span><br /><span class="full-image-inline ssNonEditable"><span><img style="width: 325px;" src="http://www.alchemyaz.com/storage/post-images/alphabeasties-1.jpg?__SQUARESPACE_CACHEVERSION=1266983931738" alt="" /></span></span><span class="full-image-inline ssNonEditable"><span><img style="width: 325px;" src="http://www.alchemyaz.com/storage/post-images/alphabeasties-2.jpg?__SQUARESPACE_CACHEVERSION=1266983962388" alt="" /></span></span></p>
<p>I am trying to find the perfect gift for a dear friend who is pregnant with twins (yes Andrea, I mean you!)&nbsp;Enter <em>alphabeasties: and other Amazing Types</em>. This beautifully thought out concept features animals created out of representative typefaces. There's a dachshund made out of Bauhaus "d"s and an alligator made out of Volta. Is it ever too early to teach children about good design? Created by the brilliance that is&nbsp;<a href="http://www.wdw.com/">Werner Design Werks</a> and available at&nbsp;<a href="http://www.amazon.com/Alphabeasties-Other-Amazing-Sharon-Werner/dp/1934706787">Amazon.com</a> or <a href="http://www.chroniclebooks.com/index/main,book-info/store,kids/products_id,8352/title,Alphabeasties-and-Other-Amazing-Types/">Chronicle Books</a>. &nbsp;</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.alchemyaz.com/blog/2010/2/21/vintage-audi-poster.html"><rss:title>Vintage Audi Poster</rss:title><rss:link>http://www.alchemyaz.com/blog/2010/2/21/vintage-audi-poster.html</rss:link><dc:creator>Diane Eichler</dc:creator><dc:date>2010-02-22T03:07:18Z</dc:date><dc:subject>Advertising Marketing</dc:subject><content:encoded><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://www.alchemyaz.com/storage/audi_poster.jpg?__SQUARESPACE_CACHEVERSION=1266808073459" alt="" /></span></span></p>
<p>Vintage Audi poster created between 1968 and 1972 by Armin Hofman. &nbsp;Love the headlights. &nbsp;Simple and elegant.</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.alchemyaz.com/blog/2010/2/14/coca-cola-bottles-a-visual-history.html"><rss:title>Coca-Cola Bottles - A Visual History</rss:title><rss:link>http://www.alchemyaz.com/blog/2010/2/14/coca-cola-bottles-a-visual-history.html</rss:link><dc:creator>Diane Eichler</dc:creator><dc:date>2010-02-15T03:16:27Z</dc:date><dc:subject>Branding Design</dc:subject><content:encoded><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://www.alchemyaz.com/storage/post-images/tumblr_kt7t4iUfyv1qzpwi0o1_500.jpg?__SQUARESPACE_CACHEVERSION=1260584059127" alt="" /></span></span></p>
<p>Coca Cola is a sponsor of the 2010 Winter Olympics so I thought it would be interesting to show the history of the Coke bottle. &nbsp;Enjoy.</p>
<p>100 Years of Coca Cola bottles: (Left to Right) 1899 - 1900 - 1915 - 1916 - 1957 - 1986</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.alchemyaz.com/blog/2010/1/6/functional-and-glamorous-package-design.html"><rss:title>Functional and Glamorous Package Design</rss:title><rss:link>http://www.alchemyaz.com/blog/2010/1/6/functional-and-glamorous-package-design.html</rss:link><dc:creator>Diane Eichler</dc:creator><dc:date>2010-01-07T02:40:00Z</dc:date><dc:subject>Design</dc:subject><content:encoded><![CDATA[<p>&nbsp;</p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.alchemyaz.com/storage/post-images/guerlain-le-rouge-g.jpg?__SQUARESPACE_CACHEVERSION=1266986555030" alt="" /></span></span></p>
<p>I am always amazed when I travel overseas at how design is so functional and well thought out. &nbsp;In the European apartments, everything has a place and there is a place for everything. &nbsp;It isn't a surprise then that the designers of the new Guerlain&nbsp;<a href="http://www.rougeg.com">Rouge G</a>&nbsp;lipstick took the same approach. &nbsp;The packaging combines both glamour and functionality into one small handheld "device". They turned the lipstick package into a compact; a magnet holds the two parts together, and the opening with lipstick reveals a two-part mirror with which you can easily apply the lipstick. This is one&nbsp;<strong>powerful pistol for your pout</strong>! &nbsp;Find more great packaging over at&nbsp;<a href="http://www.thedieline.com">The Dieline</a>.</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.alchemyaz.com/blog/2010/1/4/designer-dog.html"><rss:title>Designer Dog</rss:title><rss:link>http://www.alchemyaz.com/blog/2010/1/4/designer-dog.html</rss:link><dc:creator>Diane Eichler</dc:creator><dc:date>2010-01-05T04:42:00Z</dc:date><dc:subject>Design Design Dogs Dogs</dc:subject><content:encoded><![CDATA[<p>&nbsp;</p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.alchemyaz.com/storage/post-images/safari toy_M.jpg?__SQUARESPACE_CACHEVERSION=1260507264647" alt="" /></span></span><br /><span class="full-image-block ssNonEditable"><br /><a href="http://www.harrybarker.com/">Harry Barker</a> = upscale dog boutique. &nbsp;Shhhhhh....don't tell our designer dogs.&nbsp;</span>&nbsp;</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.alchemyaz.com/blog/2009/12/26/pantone-color-of-the-year-2010.html"><rss:title>Pantone Color of The Year: 2010</rss:title><rss:link>http://www.alchemyaz.com/blog/2009/12/26/pantone-color-of-the-year-2010.html</rss:link><dc:creator>Diane Eichler</dc:creator><dc:date>2009-12-26T20:55:06Z</dc:date><dc:subject>Design</dc:subject><content:encoded><![CDATA[<p><span class="full-image-float-left ssNonEditable"><span><img src="http://www.alchemyaz.com/storage/post-images/turquoise-pantonejpg-edd35fa6f35921d6_medium.jpg?__SQUARESPACE_CACHEVERSION=1260506166878" alt="" /></span></span>Move over,&nbsp;<a href="http://www.pantone.com/pages/pantone/pantone.aspx?pg=20634&amp;ca=10" target="_blank">mimosa yellow</a>, Pantone 15-5519 has arrived!&nbsp;<a href="http://www.pantone.com/" target="_blank"><br /><br />Pantone LLC</a>&nbsp;has&nbsp;announced that Pantone 15-5519 Turquoise is the Color of the Year for 2010.</p>
<p>Leatrice Eiseman, executive director of the Pantone Color Institute&reg;, credited its connection to feelings of serenity, protection and luscious escapism.&nbsp;</p>
<p>Time to get out all that Southwestern jewelry! &nbsp;Better yet, head on over to the <a href="http://www.heardmuseumshop.com/browse.cfm/2,5.html">Heard Museum</a> website to pick out a new turquoise necklace for the New Year.</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.alchemyaz.com/blog/2009/12/20/client-work-pr-boutiques-international.html"><rss:title>Client Work - PR Boutiques International</rss:title><rss:link>http://www.alchemyaz.com/blog/2009/12/20/client-work-pr-boutiques-international.html</rss:link><dc:creator>Diane Eichler</dc:creator><dc:date>2009-12-20T18:29:19Z</dc:date><dc:subject>Branding Design</dc:subject><content:encoded><![CDATA[<p>&nbsp;<span class="full-image-block ssNonEditable"><span><img src="http://www.alchemyaz.com/storage/post-images/PRBI_ID_RGB_white.jpg?__SQUARESPACE_CACHEVERSION=1260585444472" alt="" /></span></span></p>
<p><strong>PR Boutiques International Reveals New Look, Expands Global Reach<br />Doubling membership, PRBI launches efficient new website and logo</strong><br /><br />New York, Oct. 14, 2009 &ndash; Public Relations Boutiques International&trade; (PRBI) unveiled a new web site and logo today that reflect the rapid growth of the organization as well as its global expansion.<br /><br />PRBI&rsquo;s new site features an interactive map where visitors may easily and dynamically access information about the organization&rsquo;s members. Firms hale from all around the world including Europe, Asia, North America and South America. The new logo conveys the sophistication, reach and power of boutique agencies sharing resources and best practices.<br /><br />Membership has grown from 12 to 29 agencies in less than two years. &ldquo;Our new website is easier to navigate, and is a useful tool to reach both prospective members in areas where we are not yet represented and also potential clients,&rdquo; said Lucy Siegel, president, PRBI (and president/CEO, Bridge Global Strategies LLC in New York.).<br /><br />The new site was developed by RM Corporate Communication in England. The logo was designed by Alchemy PR &amp; Marketing in Phoenix, Ariz. &ldquo;Our members are pleased with the elegance of both the web site and the logo,&rdquo; Siegel commented. &ldquo;We hope the site will draw a multitude of visitors and help us increase the visibility of our organization.&rdquo;<br /><br />About PR Boutiques International:<br /><br />Public Relations Boutiques International&trade; (PRBI) is an international network of boutique public relations firms. The principals of member firms are experienced practitioners who have held senior positions in large PR agencies and/or corporations but now put service first and work directly with clients. PRBI member firms excel in meeting a huge range of client needs in a large number of industries, including corporate public relations, consumer PR, health care PR, investor relations, crisis management, business-to-business PR, economic development PR, not-for-profit, academia, government, financial, technology, legal, multicultural and international PR. Member practitioners have won the highest levels of professional awards, with qualifications ranging from PhDs to former top journalists. They also represent memberships in the most noteworthy international public relations and business associations. For more information, visit http://www.prboutiques.com</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.alchemyaz.com/blog/2009/12/11/2014-winter-olympics-logo-unveiling.html"><rss:title>2014 Winter Olympics Logo Unveiling</rss:title><rss:link>http://www.alchemyaz.com/blog/2009/12/11/2014-winter-olympics-logo-unveiling.html</rss:link><dc:creator>Diane Eichler</dc:creator><dc:date>2009-12-12T02:00:28Z</dc:date><dc:subject>Branding Corporate Communications Design Design Events Logos Social Media</dc:subject><content:encoded><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://www.alchemyaz.com/storage/post-images/sochi-2014-logo.jpg?__SQUARESPACE_CACHEVERSION=1260583309340" alt="" /></span></span>The logo for the 2014 Winter Olympics, to be held in Sochi, Russia, was unveiled recently, becoming the first Olympic emblem to feature a web address&mdash;Sochi2014.ru&mdash;as organisers target the digital generation. &nbsp;The Sochi 2014 brand was developed by big-hitter brand consultancy&nbsp;<a title="Interbrand" href="http://www.interbrand.com/">Interbrand</a>. &nbsp; The "s" and "2" of the typeface selection and placement is seamless. Nice job Interbrand. &nbsp;For more information, head on over to <a href="http://www.logodesignlove.com/sochi-2014-olympic-logo?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+logodesignlove+%28Logo+Design+Love%29">logodesignlove</a>.</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.alchemyaz.com/blog/2009/12/10/chocolate-fondue.html"><rss:title>Chocolate Fondue</rss:title><rss:link>http://www.alchemyaz.com/blog/2009/12/10/chocolate-fondue.html</rss:link><dc:creator>Diane Eichler</dc:creator><dc:date>2009-12-10T23:57:00Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p><span class="full-image-float-left ssNonEditable"><span><span class="full-image-float-left ssNonEditable"><span><img src="http://www.alchemyaz.com/storage/post-images/choco1.jpg?__SQUARESPACE_CACHEVERSION=1260504046283" alt="" /></span></span><img src="http://www.alchemyaz.com/storage/post-images/choco2.jpg?__SQUARESPACE_CACHEVERSION=1253577490130" alt="" /></span></span></p>
<p>&nbsp;</p>
<p><span class="full-image-inline ssNonEditable"><span>Simple, elegant and perfect for a sweet treat. &nbsp;Mmmmmmm....</span></span></p>
<p><span class="full-image-inline ssNonEditable"><span>And here's a fondue recipe to go with it:</span></span></p>
<p><span class="full-image-inline ssNonEditable"><span><strong>Chocolate and Coconut Cream Fondue</strong></span></span></p>
<ul id="ingredientsList">
<li>1 15-ounce can sweetened cream of coconut (such as Coco L&oacute;pez)</li>
<li>12 ounces bittersweet (not unsweetened) or semisweet chocolate, finely chopped</li>
<li>1/4 cup whipping cream</li>
<li>1/4 teaspoon coconut extract</li>
<li>Assorted fresh fruit (such as whole strawberries, 1-inch-thick slices banana, 1-inch cubes peeled cored pineapple, and tangerine segments)</li>
</ul>
<p>Combine sweetened cream of coconut and 12 ounces chocolate in heavy large saucepan. Stir mixture over very low heat until chocolate melts and mixture is smooth. Stir in whipping cream and extract. (Fondue can be prepared 8 hours ahead. Cover; store at room temperature. Stir over low heat to rewarm before serving.)</p>
<p>Transfer mixture to fondue pot. Place over candle or canned heat burner. Serve with fruit for dipping.</p>]]></content:encoded></rss:item></rdf:RDF>