NewsCertified Exchange
Journalists seek access to experts to enrich their news stories. Experts seek access to the media to advance their work, to communicate their points of view and to promote their organizations. Yet despite their need for each other, the media and experts find it difficult to make a connection. Why? The reason is simple. In the fast-paced world of 21st-century news, journalists do not have the time or resources to quickly evaluate the credentials of subject matter experts; nor can they tell in advance if experts are “News-Ready,” i.e. able to provide compelling interviews under news conditions.
Until now.
Journalists can:
- Easily search for and locate experts by subject, name and region
- Know that experts on the Exchange have received highly-specialized, news-focused communication training by respected news professionals
- Quickly identify experts’ News-Readiness via video clips and certification icons
Experts can:
- Instantly demonstrate that they are qualified to deliver News-Ready interviews
- Promote their biographies, video clips and contact information on to journalists and booking agents 24 hours a day, 7 days a week, 365 days per year
- Pitch story ideas online to journalists
To achieve certification through NewsCertified Exchange, each expert completes a world-class, executive-style coaching session that includes:
- In-depth pre-screening to gauge the expert’s interview skills and to customize training
- A videotaped interview conducted by a professional journalist
- Certification in Print, Radio, and/or TV
- Placement and promotional opportunies on the online Exchange
And best of all, Alchemy handles all the updates and pitches for our clients!
For more information or to arrange for a product demo, contact us by phone, email or by registering online.